Google Search Ads
Client and the Purpose of Campaign
The Client – The Client is a Delhi based interior designing firm. Its services covers the renovation, styling and décor of residential, corporate , retail, exhibition & museum spaces. Its major products include:
— Modular Kitchen
— Wardrobe & Storage units
— Crockery Units
— Entertainment Units
— Study Tables
— Turkey Interior Solutions
— Loose Furniture & Accessories
— BTL Solution
— Retails & Corporate Interior
Task at Hand –
To bring maximum number of leads for availing the company’s services.
Online Ad Campaign –
We were tasked to run Google Search ads
— The purpose was to generate a good amount of B2C leads.
Challenges –
While creating and executing the online ad campaign we came across several challenges:
— Understanding the market voice and audience behaviour. Also, understanding the modular kitchen and wardrobe service nature.
— Creating content that would appeal to the target audience and aligning the USPs as well.
— Targeting specific audience according to demographics.
— Refining ad copies and targeted audience to maximize conversions at different stages of the campaign.
— Landing page suggestions to the original design offered by the client.
— Managing ad rank with below average landing page.
— Limited time to work on the campaign.
— Not able to track the conversions in the initial stage as the conversion codes were not properly allotted by the client.
Google Ad Campaign –
— Bid optimization
— Keywords: analysis and optimization
— Very specific locations and keywords were targeted to reach the niche audience and maximize the conversions
— Conversion rate optimization
— Ad copies and quality rate optimization
Results –
— The campaign showed improvements on a day to day basis. The conversions increased significantly.
— On the contrary the cost per click decreased.
— 96% of the website traffic was acquired by paid ads, of which 91% were new users.
