What is Pillar Content Strategy?
Are you thinking of channelling your marketing efforts into a content pillar strategy? So, it’s time to implement a pillar content strategy to rank your website higher on search engine rankings. Whisskers Digital Marketing Agency is the right place to be.
Pillar content strategy helps incorporate a site structure into your site content. It is designed to cover all user questions about a topic. This will help give a push to your Google rankings and improve the overall user experience.
The pillar content strategy is based on creating two types of content:
- Pillar Content
- Cluster Content
This is also known as Content Pillar or Pillar page. Your pillar content is the centre of your content hub. It is long-form content that acts as a complete guide on a topic important to your audience. This content is subdivided into multiple cluster pages and smaller content pieces.
Content pillars and their cluster pages work together to provide total coverage of the main topic. They enable all important information to be concentrated in a single place so that visitors can get answers to their queries fast.
Cluster pages are a collection of pages on subtopics of the main content. The Pillar Cluster content strategy target long-tail keywords. These pages have more specific and detailed content that points back to the Content Pillar.
Who can benefit from Pillar Pages?
Pillar pages and topic cluster pages play a valuable role in growing your business. Several companies can realize tons of benefits by utilizing pillar content strategy. Any website that desires high SEO rankings will require pillar pages. This is especially true for heavy content websites, such as:
- Blogger or Influencer websites
- Academic websites
- Informative or encyclopaedia-type websites
- Ecommerce websites blogs
Whenever a website has rich content, there is always a chance that the web page crawlers may ignore or confuse some pages for indexing.
Pillar content provides a concise structure through interlinks and enhances your site’s SEO value. Better search engine rankings mean more people have access to your content, and you can expand your audience reach.
Whisskers Digital Marketing Agency in Gurgaon believes that Pillar Content Strategy is the base for generating organic traffic for digital content. It provides value to the users searching for a specific topic online.
Our Approach
As is Analysis
An “As Is” business process in pillar content strategy defines the current state of the content generation process in an organization. Current state analysis focuses either on the entire business organization or on one or more specific processes within a team or department.
Decide & research the theme
The content team conducts extensive research to decide the necessary theme for content to get the SERP ranks. They then list all the keywords.
Prepare topic clusters
The next step is to group the keywords into topic clusters. This is the most significant step before content creation starts. It is responsible for the success or failure of the content strategy.
Create Pillar Content
Once the entire cluster content is ready, our content team starts with the preparation of the pillar content. SEO topic clusters comprise the central pillar page, multiple cluster pages, and internal links. Our team takes care to ensure the merging of duplicate content and the removal of any orphan pages.
Post content work
Our team helps update the HTML/XML sitemap based on new page links. They keep a consistent check and monitor the domain authority of your website and the page ranking. They also design the content and the URL guidelines.
ontent and SEO strategy according to them. As a result, we plan and implement an ROI-based strategy with measurable KPIs.
OUR SUCCESS STORIES
THE WHISSKERS ADVANTAGE
We have an experienced and expert team which consists of Google-certified members for SEO. They make all efforts to understand your business's short-term and long-term goals and align the content and SEO strategy according to them. As a result, we plan and implement an ROI-based strategy with measurable KPIs.
FAQs
