Online Reputation Analysis

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Online Reputation Analysis
Brand reputation is one of the most valuable assets for your company. The current market scenario has changed from being brand- to consumer-oriented. Today, more and more customers get opportunities to express their views about brands, products, and services through various social media and review platforms.
Reputation accounts for 63% of a company's market value. It is a critical factor that affects customer acquisition and loyalty, search engine algorithm rankings, overall SEO, sales, and other business metrics. Online reputation is an overall measure of what people say about your brand online. This includes platforms like Google Search, Facebook, Instagram, Twitter, and LinkedIn.

Is analyzing Online Reputation essential?

  • As a company seeking to carve out a permanent niche in the online market, here are some reasons you need to prioritize analyzing online reputation.
  • Customer reviews are a key component of your online reputation. Good customer feedback and personal recommendations are top drivers of customer purchases.
  • You can help boost your local SEO ranking, grow your customers and business by monitoring and responding to customer reviews and taking appropriate action.
  • Online Reputation Analysis helps you identify and address the root cause of top customer issues.
  • Continuous monitoring and analysis of your results over time will help you establish benchmarks specific to your business.
  • You can identify the reasons and causes that lower your brand’s sentiment analysis on social media.

Whisskers Online Reputation Analysis process

Our team helps small businesses to monitor customer feedback and gain key insights into their most important customer experience metrics. We provide comprehensive brand reputation analysis with Reputation Reports and your company’s overall star ratings and reputation score.
Here is our process to enhance and maintain your online brand reputation.

  • Research and audit

Our team will research conversations and reviews about your business on various internet platforms. We aim to collect different types of feedback as it helps understand perceptions and improve your reputation.

  • Decide what image you need to project.

We help you decide what online reputation you want your users to see. If you wish to be presented as an authority in your business field or want people to recognize your brand for its excellent customer service, we help you build an online presence correctly.

  • Action Plan based on Feedback, Comments, & Reviews

We take action based on customer comments, feedback, and reviews for your web reputation analysis and make changes that customers prefer. Understanding how consumers view your brand is valuable for innovation and improvement.
Our team transforms customer criticisms and pain points into improvements in areas of your business that need attention.

  • Design a Social Media Policy

We help you design a social media policy based on how your company and employees should interact online. It helps you identify content that can benefit the company and preserve its positive image. It also creates engagement that supports your reputation goals.

  • Implement a social media content strategy

Our team implements your social media content strategy based on topics your business wants to focus on, your competitor’s platforms, social platform demographics, and your audience. We help you choose the right online platform to reach your ideal customer and manage your reputation, as each platform has its unique advantage.

  • Post Quality Content

We help you post quality content that your audience may find valuable to enhance your online reputation. Blog articles, videos, podcasts, etc., can generate more traffic and help your website reach high rankings in engine searches. People will leave comments and share, and this will help improve brand engagement.

  • Set up a management strategy

Once our team identifies the overall perception of your brand, the next step is to create a consistent management strategy. Our customer-facing teams decide which reviews, comments, or mentions need responses.
We help prioritize responding to customer questions or deciding when to respond to positive and negative comments. We help provide solutions for dissatisfied customers and handle their queries.

  • Monitor your online reputation

We use a variety of online tools to monitor what people say about your business online. We then take the appropriate actions to maintain your positive online reputation.

Increase in traffic
Clients in 15 countries across 3 continents
Revenue gains for client
Rise in store footfall

Whisskers Digital Marketing Agency to Manage Your Online Reputation

Are you looking for the right platform to analyze the online presence of your business? Whisskers Digital Marketing Agency offers a range of tools to help with digital marketing, including your brand reputation analysis.
We help you minimize your risk factors in Google results and social media and maximize positive visibility. We are the best online reputation management agency that can help you build an impressive online presence with increased star ratings and positive reviews.

FAQ

There is no exact time when it comes to the repair of your online reputation. Site indexing by Google may take 2 to 6 weeks. Even after that, there are minimal chances that your site will reach the first search page in a shoot. It could take 8-10 months. The whole process depends on the number of negative search results, how competitive your search query is, and where your negative impact is coming from.
Negative reviews or comments cannot be removed from review platforms as some significant platforms like Google, Yelp, and Trip Advisor do not approve of them. You cannot remove them, but you can always manage those bad comments in a good way by an efficient web reputation analysis.
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