Programmatic advertising – A new buzzzzzzz
Programmatic advertising is not a new buzz. It has been around for several years and has become an essential part of the advertising industry. It has become a mainstream approach to buying and selling advertising. It offers many benefits over traditional advertising methods, such as increased efficiency, scalability, and personalization. As a result, it has been adopted by many businesses across various industries and is now a significant component of the advertising ecosystem.
How Whisskers programmatic advertising is better than others?
Whisskers Programmatic Advertising Agency offers customized ad creative design and development for programmatic advertising campaigns, including dynamic creative optimization, automatically generating ads tailored to the individual user based on their behaviour and interests.
We help businesses develop and execute effective programmatic advertising campaigns by guiding audience targeting,
ad placement, and optimization, and matching advertisers with the most relevant ad space based on their target
audience and budget.
We help businesses develop and execute effective programmatic advertising campaigns by guiding audience targeting,
ad placement, and optimization, and matching advertisers with the most relevant ad space based on their target
audience and budget.
OUR SUCCESS STORIES
Clients in 15 countries across 3 continents
Increase in Traffic through SEO
Ranking for our Clients month on month
Revenue increase for client after SEO
Advantages of Programmatic advertising
- Uses data-driven targeting to reach the most relevant audience for each ad.
- Results in higher engagement and conversion rates as the programmatic ads
- Are more likely to be seen by people interested in the advertised product or service.
- Allows advertisers to reach their target audience more quickly and efficiently.
- Enables advertisers to reach a large audience across multiple channels and devices.
- Ensures highly personalized ad messaging, which can be tailored to individual users based on their interests,
demographics, and behaviour. - More cost-effective than traditional advertising methods.
Whisskers Programmatic Advertising Process
Define Campaign Objectives
This involves identifying the target audience, setting campaign goals, and determining the KPIs that will be used to measure success.
Audience Targeting
This involves using data and analytics to identify relevant segments, such as demographics, interests, and behaviours.
Inventory Selection
The next step is to select the inventory or programmatic ad space where the ads will be placed. This involves using programmatic advertising platforms to bid on real-time ad space based on audience targeting, ad format, and other factors.
Ad Creation
This involves developing ad creative, such as images, video, or interactive elements, that will resonate with the target audience and meet campaign objectives.
Ad Placement and Optimization
Once the ads have been created, they are placed on the selected inventory, and the campaign is launched. Data is collected and analyzed in real-time throughout the campaign to optimize performance.
Reporting and Analysis
This involves reporting and analysis of campaign results. This includes monitoring KPIs such as reach, engagement, and conversions and using the data to inform future campaigns and optimize performance.
How programmatic advertising does brand promotion?
- Allows brands to reach their target audience with greater precision.
- Increases brand visibility across multiple channels and devices.
- Allows for greater flexibility in ad creative, which can help promote the brand in a more engaging and memorable way.
- Brands can adjust their messaging, targeting, and creativity in real-time to improve ad performance and promote the brand more effectively.
Whisskers programmatic buying options
We offer a wide range of programmatic buying options to our clients suitable to their needs and business goals.
Real-time bidding
Real time bidding enables advertisers to bid on ad inventory in real-time, based on data such as the user's location, browsing behaviour, and interests. This allows advertisers to target their programmatic ads more effectively and efficiently, reaching the right audience at the right time and with the right message .
Private auctions
Private auctions allow publishers to create a private marketplace to invite a select group of preferred advertisers to bid on their ad inventory. Publishers can set pricing floors, or minimum bid thresholds, for their inventory, and advertisers can bid on this inventory through a programmatic platform.
Spot buying
Spot buying allows you to buy ad inventory on a one-off or ad-hoc basis instead of purchasing inventory as part of a broader, longer-term media plan. Spot buying can be done through programmatic advertising platforms, which allow advertisers to purchase inventory in real-time, often through real-time bidding.
Programmatic direct
Programmatic Direct lets advertisers purchase ad inventory directly from publishers rather than through real-time bidding auctions. These transactions are typically done through programmatic advertising platforms, which facilitate the buying and selling of ad inventory between advertisers and publishers.
Reserved inventory
Reserved inventory refers to ad space pre-booked or pre-purchased by an advertiser for a specific time and at a specific price, on a particular website or within a particular ad network.
Unreserved Inventory
Unreserved inventory includes ad space that has not been sold in advance and is therefore available for purchase on an ad hoc basis. This inventory can be available to advertisers through ad exchanges or supply-side platforms. It can include a variety of ad formats, such as display ads, video ads, and mobile ads.
FAQs
Programmatic advertising is more cost-effective than traditional advertising, allowing advertisers to target specific audiences and optimize ad placements for better performance. However, the cost of programmatic advertising can vary, based on factors such as targeting parameters, ad format, and competition for ad inventory.
Programmatic advertising can be used for various ad formats, including display ads, video ads, native ads, and mobile ads.
