How frequently does my website need SEO audit?

When you have launched a website and added content it to regularly for say about 3 months, you can do an initial detailed SEO audit to see how you are doing in your SEO objectives. After that if you are regularly adding couple of blogs/ articles weekly, you can do a brief audit every month and then a detailed audit again quarterly. Or in between if there is an issue like fall in traffic, new guidelines by Google or plans for major addition of new content. An SEO audit should be an important part of your regular content calendar. Exactly how frequently you do it, depends on how frequently you generate new content and also how fast the existing content get obsolete. But also keep in mind that at the end of the day you have limited time and resources and if that is frequently being used for SEO audit, it will affect your ability to actually generate core content. Unless you are a big website with loads of new content being added every day, a quarterly SEO audit is the usual norm.

What are some of the other SEO activities that go with SEO audit?

Competitor analysis This is an important complimentary to SEO audit, so much so that some people like to have competitor analysis as a sub-part of SEO audit. But that is not true! While SEO audit looks inwards to analyze your own website, competitor analysis is totally outward focused, looking at your potential competitors and what they are doing for SEO. Together they complete the picture for you. Like Sun Tzu said, “Know thyself and know thy enemies, and you will not fail in a 100 battles”. Pillar pages Post an SEO audit, when you are outlining your content strategy, pillar pages form the foundation. Pillar pages are the new way Search Engines are trying to index content and make sense of content structure for each website. So before jumping into detailed content, Pillar pages will help your organize your though top down. Enterprise SEO SEO audit will be a frequent regular calendar item for Enterprise SEO activities. Since different functions work in different silos sometimes, and SEO audit will help pin point the gaps and overlap in content and help design the content strategy accordingly. Similarly for Ecommerce SEO and International SEO, audit is an important step due to the frequent update of content and high chances of duplication.

SEO Audit Service - Whisskers Marketing

GOOGLE SEARCHES.

With over 500 million searches completed daily, we cannot undermine the power of search engines.

81% of online users find new websites through search engines.
8173% of online transactions start by searching for a product by using search engines.
8185% of online traffic views only the first, second, or third ranking pages pulled by the search engines.

The above facts highlight the fact that your website needs to rank among the top three pages of search engine results. An SEO audit analyzes how well your web presence relates to best practices. The audit is done with the purpose to identify any foundational issues that affect your website’s organic search performance.

Your website needs SEO audits to keep it optimized. These audits give deep insights into your website's performance and help create an effective SEO strategy in the future. In addition, they ensure your link-building work and off-page optimization will lead to results that directly impact your return on investment.

Whisskers Digital Marketing Agency is a leading SEO agency in the country with extensive website and SEO audit services. Our comprehensive search engine optimization audit is an efficient and fast way to analyze your website’s on-page, off-page, and technical SEO.

WHO CAN BENEFIT FROM SEO AUDIT SERVICE?

earch engine optimization is a popular and the most discussed forms of marketing. An SEO audit evaluates various website elements that impact its performance in organic search. There is a need for all industries and companies to get it.

Highly competitive industries which face the most direct competition within a local sector need it the most. This is because more competition means more organizations are trying to compete for the search engine spotlight.

Here are the companies that can benefit from SEO audit services:

Professional Service Companies
Service Companies for Homes and Small Business
Medical and Dental Providers
Real Estate Professionals
Restaurants, bars, and entertainment companies
Multi-location businesses, ex: banks, retail shops
Legal Professional Services
Pet services

Whisskers Approach to Website SEO Audit

Your website needs to have a good listing on search engines to maintain its online visibility and get quality clients and traffic. Our Whisskers team provides comprehensive SEO audit services that are 100% transparent.

We observe and analyze your website’s on-page, off-page, and technical SEO to its functional as well as non-functional elements. On the basis of that, we create a step-by-step action plan with the best SEO practices in mind and also provide detailed SEO audit reports.

Here is our approach to the website audit process:

Content Audit
Our team audits the existing website content, keywords, and their strength and order in the search engine results. We also locate issues such as gaps in existing content, low quality or low-ranking content, duplicate content, and scraped or automatically generated content.

Technical functionality
This audit includes checking the technical functionality, which includes improving the website load speed and an individual load speed, fixing on-page issues, broken links, page-wise meta tag analysis, and checking URL elements.

Link Analysis
Backlinks are an essential part of boosting your SEO and getting traffic. Our SEO team performs a link analysis to review the hyperlinks that point to your website from other websites. Link analysis helps you find links that lower your search engine ranking.

Search Analytics
Search Analytics helps you measure various site metrics such as search performance and search traffic. In addition, our SEO team will help you fix issues that keep your site away from ranking higher in search engine results.

OUR SUCCESS STORIES

Clients in 15 countries across 3 continents

Increase in Traffic through SEO

Ranking for our Clients month on month

Revenue increase for client after SEO

THE WHISSKERS ADVANTAGE

Whisskers SEO Audit Services provide site audits that identify the issues that refrain your website from performing optimally. Our SEO team comprises certified, and trained staff that research and provide a roadmap to improve your site rankings in search results.
Find SEO issues fast with our 360 degrees SEO audit. We offer pre-packaged and customized SEO audit plans in touch with your website's needs. We also provide site page reviews, backlink reports, complete SEO audit reports, and a future site strategy. Get in touch with Whisskers to identify your site’s weaknesses, strengths, and opportunities.

FAQs

Why do I need to perform an SEO audit for my website?

An SEO Audit identifies site issues that prevent your website from being visible in the search engines ‘organic search results. A site audit helps identify issues as well as long-term initiatives for improving your website’s performance.

How long does an SEO audit take?

SEO audit is not an overnight process. The time taken to conduct an SEO audit depends on the size and nature of your website. Typically, SEO audits take four to six weeks to complete. Therefore, you should perform regular audits of your website. If you are not an experienced SEO professional, you need to get in touch and hire the services of an SEO audit agency.

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