How do search ads work?

The search ads work on an auction basis where bidding is done for the cost that advertisers need to pay to beat their competitors. Here Ad rank plays a vital role in determining the rank of the sponsored results and how much the advertiser would have to pay for them. Google PPC online advertising uses a modified second-price auction system to decide which of their ads appear at the top of the page.

What are the platforms to launch search ads?

The most commonly used platforms for search Ads are Google ads, YouTube, Yahoo, and Bing.

Whisskers Search Advertising - Whisskers Marketing

Whisskers Search Advertising

Google processes at least 8.5 billion daily searches and there are more than 99,000 search queries every second. Search advertising is a powerful advertising method that allows you to reach a broad targeted audience than you could reach with a TV spot or a billboard. It involves advertising your product or service based on users' intent behind them searching something on search engines. Advertisers focus on keywords so that their ads show up when internet users are looking for exactly the kinds of things they sell.
Whisskers Search Advertising Company helps you improve visibility in front of customers when they search for businesses on Google Search and Maps. With our strategic services, you get the advertising results that matter to you and pay only for results. As a result, get more leads, customers, and sales with our paid search advertising services.

What industries can benefit from Search Advertising?

While search advertising can benefit all industries and companies to expand their businesses, those with high customer lifetime values need these services to acquire new leads and customers.
Here are the industries that can benefit from paid search advertising services:

Academic institutions, colleges, and universities
Dentists and doctors
Internet service providers
Cable operator companies
Legal Professional services
Home utility services
Car franchises
Home repair services

Whisskers Search Advertising Services

Whisskers Search Advertising Services helps your business harness PPC advertising as a reliable and profitable channel. We have worked with several B2B and B2C companies to gain quick, quality traffic and valuable conversions with our advertising campaigns.
Our team designs result-oriented Google PPC online advertising campaigns develop display ads, and posts them on the right platforms to reach the maximum audience.
Here is how Whisskers search advertising company provides the best services to our clients:

Create Account Structure

Create your Google Adwords account structure with different types of ad sets, campaigns, keywords matching your potential customers to ads, and billing information.

High Ranking Keywords

Display Ad content requires high-functioning keywords to match the queries of the audience and their preferences.

Engaging Ads

Team Whisskers creates eye-catching ads based on audience preferences using the right keywords and valued proportions to earn a good quality score. These ads can be placed in Search results, third-party websites, or social media channels.

Budget

Our search advertising services take budgeting as an important factor. Therefore, we create ad strategies based on a prescribed budget for online traffic acquisition efforts and take care to stick to them.

OUR SUCCESS STORIES

Clients in 15 countries across 3 continents

Increase in Traffic through SEO

Ranking for our Clients month on month

Revenue increase for client after SEO

How Search Advertising affects Your Business?

Search advertising or paid search advertising extends beyond search queries. Today, businesses should incorporate social media PPC marketing into a comprehensive strategy as social media continues to grow. Video ads, powerful ad copies, and highly targeted ad placements influence the success of pay-per-click ads.
Here is how search advertising services can benefit your business:

Increased Leads and Customers

Google Ads is a leading tool for lead generation. With proper ad campaigns, it can send highly qualified and targeted leads to your website. They also allow a business to focus on the people who are searching specifically for what they want.

High ROI Potential

Search advertising is much different from other marketing strategies. It makes advertisers pay only for ads people click on. Optimized Google Ads campaigns can give you a high return on investment with time. It helps to test and track your campaigns continually and provides all necessary data to calculate ROI.

Discover Your Market

Google Ads yields information about customer preferences and requirements that businesses need. This includes keyword data customers use for searching, their location, devices, and the time of the week they are searching. You can use this information to refine marketing efforts on advertising to people who are interested in your business.

Trackable and easy results

PPC campaigns provide easy and popular industry tools to monitor and analyze key metrics. These include cost per click, cost per conversion, click-through rate, or quality score. Comparing your performance to benchmarks help you understand where to focus for improvement.

FAQs

What is paid search advertising?

Paid search advertising or Google advertising is part of search engine marketing. It is a marketing technique that proactively places online advertisements in search engine results. Every time somebody clicks on one of the ads, businesses that place ads in the search results have to pay a small fee. This is PPC or pay-per-click advertising.

Will I really benefit from placing PPC ads?

PPC ads or search engine ads appear in search results and have the potential to earn more than 45% of page clicks. People who click on ads are twice as likely to buy a product or service as someone who visits your website without clicking on an ad. These ads help your business reach out to people looking to buy and impact your sales.

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