Search Engine Optimization
Client and Task at Hand
The Client – The client aims to provide quality higher education to the sub-urban and rural youth. It provides courses in all the major streams and makes every possible effort to provide skill- based environment to each student.
Search Engine Optimization – We were tasked to organically increase the reach of the University’s website through Search Engine Optimization. The process designed for long term SEO included:
— SEO audit (including website audit using webmaster tool and google analytics)
— Keyword research and mapping
On Page Optimizations –
— Meta Tags, Meta Description, Meta Keywords, H1 Tags
— URL Framework based on Keyword Research and Mapping
— Keyword Density analysis and suggestions for the website pages
— Alt Txt Image Opts
— Robots.txt
— Schema.org Markup
— Canonicalization
— Redirects of 301/ 301 etc. if needed
Off Page Optimizations –
— Blog submission
— Article Submission
— Business Listings
— Social Bookmarking
— Press Release
— Infographic Submission
— Video Promotions
— Classified Submission
— Guest Blogging
— Forum Posting
— Link Building
Holistic Approach –
We adopted a holistic approach where off-page optimization activities like image submissions, blog submissions, QnA submissions, video submissions, podcasts, blog posts, and ORM activities were given equal importance as that of on-page optimization. In May we posted:
— 10 PowerPoint presentations on Scribd, SlideShare, and more
— 10 blog posts on different platforms including WordPress, Tumblr, Medium, and more
— 10 QnA on different platforms including Quora, ASKfm, and Let’s Diskuss
— 10 videos on different platforms including Tumblr, YouTube, reddit, and more
— 10 podcasts on different platforms including SoundCloud, Buzzsprout, and more
We directed our efforts in creating quality content and posting them on reputed websites to increase the number of quality backlinks to boost the SEO ranking.
Result at the End of 3 Months –
— Out of 21 keywords 6 were ranking in top 10, 5 between ranks 11-20, 4 between ranks 21-30 and 31-100, and 0 in ranks beyond 100
— Organic traffic reached to 3,868 from an initial 1,740
— Total traffic reached to 8,360 from an initial 2,541
