Step up the ladder in every click
PPC Audit
You may be investing in paid searches or PPC advertising for your business. However, PPC is complex, and even if your account management is according to best practices, the odds of missing out on something are high. This is because there are frequent and fast changes in the world of SEO and paid search. So, what may have worked for you yesterday might not work today.
A PPC campaign audit takes a comprehensive look into your PPC account to assess its strengths, weaknesses, performance, and areas of improvement. It benefits your digital marketing program by checking whether your account is performing successfully or is underperforming. In addition, paid search audits help you find improvement opportunities to scale your ad performance.
Whisskers Digital Marketing Agency provides a full suite of PPC audit services for businesses across various domains and niches. We help you climb up the success ladder in advertising and help you stay up-to-date with Google Ads, Microsoft Advertising, and other online ad networks.
A PPC campaign audit takes a comprehensive look into your PPC account to assess its strengths, weaknesses, performance, and areas of improvement. It benefits your digital marketing program by checking whether your account is performing successfully or is underperforming. In addition, paid search audits help you find improvement opportunities to scale your ad performance.
Whisskers Digital Marketing Agency provides a full suite of PPC audit services for businesses across various domains and niches. We help you climb up the success ladder in advertising and help you stay up-to-date with Google Ads, Microsoft Advertising, and other online ad networks.
Who can benefit from PPC Audit Services?
A paid search audit, such as a Google Adwords account audit, helps your business take care of any inefficiency with your PPC programs.
You should go ahead with a PPC audit in the following scenarios:
- You may have been running a PPC program with good results, but now you cannot get the same results. You need to find out what changed and what you need to do in a different manner.
- You need to improve the results from your existing PPC program and want to discover any missing opportunities.
- You may have just started with a PPC program but need to get better results.
- Your PPC program is running great, but your ad spend is out of control.
Thus, PPC audits are helpful for any business running PPC programs or investing in PPC advertising and wanting better results.
How PPC Campaign Audit Works
Team Whisskers offers extensive PPC campaign audit services for new and existing clients to ensure they maximize efficiency across their ad accounts. In addition, we provide actionable feedback you can use to strengthen your PPC campaign with our PPC audit results.
Here is how we work:
Here is how we work:
PPC Campaign Check
A PPC campaign check reviews your conversion goals for Google and Bing, target personas, and demographics. We also research search intent and the way it connects to your business goals. We then create a PPC audit schedule and define your metrics to track your PPC campaign success. We also review your PPC settings and campaign structure.
Optimise ROI and Conversion Rate
Our audit team determines what conversions to track. This includes not only tracking sales but also tracking email sign-ups, downloads, shares, and engagement on certain pages for bringing about effective conversions. CRO or Conversion Rate Optimization improves PPC performance. It lowers the cost per click, and also the ad spend efficiency.
Check Cost-Effectiveness
We understand a good PPC campaign should bring value for your money. This means you increase your efficiency of spend if your advertising costs remain the same, but you win more conversions. We help analyze your PPC strategy by focusing on the right search networks, timing, and balancing high-volume keywords with SEO.
Budget
Whisskers PPC audit Services ensure that your PPC or search advertising campaign should be within your budget to get the best results. Our professionals find the best strategies, such as the best geographical locations to target the audience, the best time slot for advertising, exploring YouTube ads, and cleaning up your A/B testing, if any.
Revise Strategies
We check the effectiveness of your existing PPC campaigns and digital marketing strategy to find any loopholes that may increase your spending or lower conversions. In addition, our Google Adwords account audit revises and rebuilds any ineffective strategy to give maximum achievable outcomes.
Improved Analytics
A PPC audit provides extensive data reports and insights into your paid search campaigns and lets you know how much they have been effective. With handy statistical data, it is easy to improve existing campaigns or design new advertising campaigns to achieve your business outcomes.
OUR SUCCESS STORIES
Clients in 15 countries across 3 continents
Increase in Traffic through SEO
Ranking for our Clients month on month
Revenue increase for client after SEO
Whisskers PPC audit tools?
Our team uses a wide array of state-of-the-art audit tools to conduct comprehensive PPC audits.
We use advanced tools and software for auditing the following:
- PPC Account status
- Daily PPC analysis
- Keyword optimization
- Ad text optimization
- Landing page optimization
- CTR or click-through rates
- Performance Analyzer
- Custom alerts
FAQs
A pay-per-click or PPC campaign is a digital advertising strategy where advertisers run ads on search engine result pages, such as Google ads. So, every time someone clicks on your ad, you pay the advertiser. It is a cost-effective way of advertising on digital mediums.
You can target your campaign to focus on promotion extensions, mobile-specific PPC ads, and placing a targeted cost per conversion. You can invest in the services of a good digital marketing agency like Whisskers to achieve success with PPC campaigns.
