Is online display advertising in the form of PPC?

Yes, it is one of the ways of PPC where the advertisers pay a small fee when someone clicks on their display ads.

Is it possible to do geo-targeting for launching online display ads?

Display advertising enables advertisers to choose demography, geographical region, time slots, and choice of the digital channel to float display ads to attract the maximum targeted audience.

Can a small size company achieve a better conversion rate through display advertising?

Display advertising is suitable for all kinds of industries and company sizes right from big to small as well as start-ups. Today 95% of the people make online searches before buying any products or services therefore it is essential for every company to run online display advertising campaigns for better ROI and conversions.

Whisskers Online Display Advertising

We stay in a digitalized world with increasingly connected customers and users. Digital display advertising is an effective digital marketing strategy that uses online graphic advertising. The frequency of use of display advertising has exponentially increased over the years. The primary purpose here is to publish company ads on third-party websites. These interactive ads allow advertisers and brands to engage deeper with the users.

Whisskers award-winning digital advertising agency in Gurgaon, provides Online Display Advertising Services as an enormous opportunity for companies. It allows you to reach out to a tech-savvy audience continuously interacting on various online channels for diverse interests.

What is Online Display Advertising?

Online Display Advertising is a digital marketing strategy that extensively utilizes the use of banners, text, images, audio, and video. The advertising needs of companies today have become more sophisticated. This has promoted the growth of personalized display ads based on a user’s geography.
Display advertising campaigns generally run through networks such as Google or Facebook advertising. They provide influential audience-targeting features along with advertising formats and other search ads.

Types of Online Display Advertising

Here are the various types of display ads that you can consider adding to your digital advertising strategies. Display ads can form part of an extensive digital marketing strategy to accelerate the market reach and boost sales.

Banner Ads

Digital marketing banner ads are commonly found across various online platforms, such as blogs, business and news websites, online forums, and social media channels. They combine text and images to gain audiences’ attention.

Video Ads

Video content in display ads helps communicate a specific message, ask an important question or introduce a product or service.

Native ads

Native display ads are ads that you see naturally on web pages, websites, or emails. These include other webpage links, sponsored search results, recommended content, and promoted social media posts. Audiences can directly relate the ads to the content or brand itself.

Animations

Display ads use audio, video, and text animations to enhance user engagement. They help promote products and services and create a solid brand connection to the target market.

Infographics

Display ads using Infographics represent and educate the audience about a specific idea, topic, or offering. Such ads are beneficial in engaging and educating, and building rapport with the customers. They are particularly useful for educating and providing information on products or services on business websites.

Pop-up displays

Pop-up display ads use a pop-up content feature on websites that encourage users to take a specific action. They enable users to learn about offerings, sign up for services, or purchase products from a brand.

Interstitial Ad

Interstitial ads are displayed at an app’s transition points or intelligently placed between content. Examples are ads showing between activities or levels in a game or during a pause.

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Advantages of Online Display Advertising

Visually Appealing

Regular PPC ads are text-only ads. They are limited by character counts that limit how effectively you can capture attention to convey your message. But with display ads, you can use audio, video, graphics, and company branding to attract customers. Display ads can provide ample customization in the form of designs and styles.

Targeted

You can create an appealing display ad with specific parameters for your digital advertising campaigns. You can decide where the ads will appear- websites, geographic areas, demographic, or any niche market. These display ads also allow you to retarget interested consumers.

Quick Reach

Display ads can reach consumers immediately. You can push these ads through to mobile devices based on a consumer's current location or in the form of offers and deals. For example, you can direct your advertising to people whose purchase intent is high and who are out shopping now.

Easily Tracked

You can easily track the performance of display ads to measure your marketing performance. The number of impressions your ads get can be the top metric for measuring the success of your brand awareness-building marketing strategy.

Online Display Advertising Services

Whisskers Display Advertising Agency in Gurgaon offers a complete package of online display advertising services to benefit our clients. We have an experienced team of digital marketing and online advertising professionals who can level up your brand to the next big level with attractive advertisements.
Here is what we do:

We help you frame an expert strategy based on your business needs.
Our team works hard to provide you with innovative marketing ideas to attract your targeted audience and ensure sustainable growth.
Develop high-level and creative display advertising content.
Design and develop effective landing pages.
Detailed performance audits of marketing campaigns.

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FAQs

What is paid Display Advertising?

Display advertising services provide you with the right type of display advertising strategies that suit your business and brand awareness precisely. With paid display advertising, your ad displays appear at the top of websites or third-party channels for a higher reach of leads.

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