Brand Awareness Marketing Campaign
- Internet users are estimated to spend more than 33% of their time online on social media.
- Between 2021 and 2022, there has been an increase of over 10% in social media users.
- This is a total social media reach of 4.62 billion and more than 376 million new users.
- This is just over 50% of the global population and represents 93.4% of people connected to the internet.
- 54% of people use social media to research products.
This reflects the immense power of social media and its users. Social media is widely used by people worldwide, and even today, this number continues to grow in double digits. Out of these people, almost 50% have multiple accounts on the internet.
These numbers show that if you are a business striving to seek growth today, you need to harness the power of social media. You cannot sit back with your brand being active on just one social media platform. An effective brand awareness social media campaign, therefore, becomes crucial.
Brand awareness refers to people’s ability to remember and recognize your brand, among several others. Brand awareness marketing has been a top goal for marketers. It is the first step in the marketing funnel to acquire customers.
Social media marketing company has always been instrumental in building and spreading brand awareness. Social media marketing helps sustain long-term relations with your targeted audience. The right agency can help you build and sustain robust brand awareness through social media.
How Whisskers Assist in Spreading Brand Awareness Using Social Media?
We help you take advantage of marketing opportunities to make your brand visible and known on social media. Through our brand awareness social media campaigns, we aim to highlight what you offer and, at the same time, provide a memorable experience for the consumer. Our team strives to get your brand the recognition it needs for optimum growth and success.
We work with our clients with a 5C process.
- Create:
The creation of an appropriate social media profile is the first step towards spreading brand awareness through social media. Our team helps build your profile with the company logo, images, and brand message. We then develop high-ranking brand content by using relevant keywords. - Consistency:
The key to the success of your social media brand campaign lies in the consistency of your marketing efforts. Our team at Whisskers aims to post relevant and effective regular social media content related to your brand, following the right frequency. This helps gather the maximum audience to view and engage with your posts and maintain a good flow of online visibility. - Content:
Brand awareness needs the right type of content on various social media channels. We help generate, post and engage with your audience through diverse and eye-catching content in the form of videos, posters, games, challenges, contests, infographics, and brand-related posts. - Connect:
Just posting engaging content on social media is not enough. It should have connectivity value with your audience’s sentiment. Our team continues to stay in constant touch with your audience on various social media channels through comments, replies to queries, and responses to user reactions on social media. - Check quality:
You need quality content and effective campaigns to build your brand awareness through social media. Our team continuously monitors and tracks social media campaigns' performance and uses data analytics to analyze their effectiveness.
OUR SUCCESS STORIES
Benefits of Social Media in Spreading Brand Awareness
- Keeps your brand in regular touch with your social media audience
- Makes your brand known on various social media channels
- Achieve a bigger range of audience
- Expand brand reach
- Improve brand perception
- Build brand affinity
- Increase traffic
- Cultivate and nurture leads
- Scale up your brand’s market share
FAQ
