Whisskers is providing an entire suite of digital marketing services from the last many years across India, Canada, and the USA. Whisskers assist their clients in Google shopping campaign management to run a successful ad campaign and attract more traffic on their websites. Afterall more traffic means more conversions.
How is Google Shopping Ads Management Help in Business?
Google shopping management provides a live feed of product data to the sellers. To show the entire product range in product data the sellers need to feed the information on the specific format guided by Google for their authentication. The list of these specifications is given below.
· A unique product ID
· Title of the product in text format
· Product information in text format
· Choose predefined categories on Google to showcase product category
· Product type in text format
· Link of the landing page
· Product availability status information
· Product Price
· Sale price/discount/promotional offer price
Once the product data is provided by the seller as mentioned above, the shopping ads are created automatically using the same information. This provides authentication of the products which help buyers to do safe online shopping and in return help sellers with a good conversion rate.
OUR SUCCESS STORIES
How Whisskers Help in Google Shopping Campaign Management?
To begin working on a project team Whisskers first learn and understand the business requirements and business goals to formulate the result-oriented strategies and successfully execute them to make our client’s business stand out among the competitors.
Strategy
The well-defined business goals helps in formulating well-defined strategies. It is very important to understand the purpose behind opting for Google shopping ad campaigns. The purpose is to create brand awareness, retargeting, new leads generation, or fostering loyalty.
Targeting
Our team of experts do the research to know the targeted audience and market size and understand their preferences. As per this data, product listing is done to get a good response through Google shopping ads management. Google shopping allows us to float ad campaigns in different countries at the same time. If our client is selling product in different countries then our team specify the country name to run google shopping ad campaign to reach out the maximum audience.
Product Data
Once the strategy and targeting are done the product listing is developed. The content regarding the product information is developed using high ranking keywords to match the queries of the audience for better conversion rate. Here it is important to know that our team follows all the guidelines given by Google and keeps on updating the information in case of change in pricing, promotional offers and etc to match the information available on the company’s website. If the product data feed fails to match with the information given on the client’s website then Google does not display the ad of the respective product. That is why it is important to follow all the instructions carefully to provide relevant data.
Creating and Organising Shopping Campaign
The Google shopping ads management create ads automatically using the data feed by team Whisskers. To make effective ads our team creates high-resolution product images and high-ranking keywords. Apart from this team Whisskers organizes Ads group. For small companies with limited product range generally we make one Ad group but for large companies with huge product range, we split the ad groups according to brand, category, saleability scale, and etc.
Google Shopping Bid Management
After organizing the product groups, our team of experts start biding on the individual products or on the product group as per the product range offered by our client. It is important to note that unlike other PPC campaigns, the bidding is not on keywords but on the products in google shopping.
Useful Landing Pages
Once the audience click on the display ad, they are directed to the landing page. The landing page plays an important role when it comes to conversion. The team whiskkers develop landing page by using company logo, relevant images, brief information about the products/services being offered, adding customer testimonials, and etc to generate good leads.
Impression
The search impression provides data about the growth potential of a specific product/product group. Our team keeps on reviewing this data to know the effectiveness of the ad campaign of the particular product and compare its performance in a similar domain.
FAQs
