An exact match domain is a domain name that exactly matches the keyword entered in the search engine. Earlier SEO marketing experts used this as a tactic to bring heavy traffic over a website without giving much emphasis on the quality of the content or a website. That’s why in September 2017, a new algorithm was launched to curb the poor-quality issues by putting exact match domain penalty on websites.
What Does Exact Match Domain Algorithm Update Impact?
EMD algorithm update has adversely affected adversely the websites with low-quality content and site performance. This update lower down the SERPs of low-quality websites. Following are the criteria behind the poor website ranking.
- Low-quality SEO: The exact match domain SEO strategy has a crucial role to play in this. Websites are continuously developing and transforming to strike a better match with the search queries of the targeted audience. If the SEO strategies are not in place it will result in a poor ranking of the website in no time.
- Poor Content: The EMD algorithm updates specially target the websites having very bad or poor content on them. Google strives to show the best search engine results to its users and that is why it is of utmost importance to develop meaningful and high-quality website content.
- Over-usage of Keyword: The websites fall under the exact match domain penalty if Google finds overstuffing of keywords on one webpage instead of strategically placing it. This immediately downgrades the website ranking.
How Does the EMD Algorithm Update Works?
Before the launch of this update for last many years, EMDs worked for numerous websites to boost their SERPs just because the domain name of the website was an exact match of the search engine queries. For many years SEO developers used this tactic to optimise the websites despite having low site performance, poor content and bad SEO strategies. The EMD update put an end to this practice. What was once the easiest way of gathering thick organic traffic is now a normal domain name to state what a company is offering to its audience. Because of this algorithm update, Google crawlers are strictly scrutinising a website as per the quality guidelines irrespective of the domain name. If a website fulfills all the quality criteria, then only Google ranks the site on its SERP.
What is EMD SEO Strategy?
There is no reason to worry about SERP if a business website has high-quality content and outstanding SEO strategies in place. The only way to be assured of an exact match domain website gets a better ranking is by building a high-quality website and implementing excellent SEO strategies to further optimise it. Given below are the three basic SEO strategies that follow the new EMD update.
- Develop Good Content: Earlier the SEO developers committed a common mistake of building EMD websites with poor content. The whole criteria were not to make an effort in developing good content for the website because the website was as it is ranking high irrespective of its domain name. But now this tactic can not work as it did before. Now it is essential to create meaningful content and place keywords in it strategically to match the search queries to upgrade website ranking.
- Create Backlinks: It is always good to create good quality backlinks for the website on third-party sites to gather thick traffic. More will be the traffic better will be the website ranking. High-quality backlinks show the authenticity of a website.
- Check Quality Guidelines Issued By Google: Google has issued a wide range of guidelines to show all the necessary factors to be included on a website to upgrade its quality and performance. It is worth spending a good amount of time carefully reading these guidelines to understand what Google’s webmasters want? This will help in gliding on the higher side of the SERPs for the existing website as well as in case if someone wants to restructure the website as per the new EMD update.
Google aims to give an excellent user experience and there are various ways to do it if it’s not done previously. If a website gets a low ranking then one can implement the step by step procedure mentioned in the quality guidelines and revamp the business website to upgrade its ranking.
Conclusion
If a business website has EMD then there is no need to revamp or restructure it to improve the website ranking. The key is Google wants to enlist superior quality websites in its directory. The rule is simple, websites that are ranked in ascending order in this directory have good rankings. Formulate outstanding EMD SEO strategies and implement them smartly.
If you want to hire professional assistance on this contact us, and we will help you in improving your website ranking even if the site does not have EMD.