In this age of Internet savvy people across the world, Email marketing has become one of the most budget-friendly option to spread brand awareness among the mass audience. This can become beneficial for all kinds of businesses only if it is supported by a strong email marketing strategy.
An effective strategy for email marketing converts potential leads into new customers and retain old customers for the business.
What is an Email marketing strategy?
An Email marketing strategy act as an important element of an overall digital marketing strategy curated for business growth. It helps a company to advertise and sell its products/services to its targeted audience by sending Emails.
The effective strategy for Email marketing is formulated by focusing on business goals, audience demographics, preferences, requirements, and expectations from the products/services. Based on all these factors an effective content is developed for Email marketing to influence a targeted audience and enhance the conversion rate.
Importance of Email Marketing Strategy
Email marketing is important for all kinds of industries and company sizes to flourish their business by reaching their audiences at a mass scale. An effective email marketing strategy plan helps in achieving remarkable business growth through the following advantages.
· It helps in better targeting of the audience
· It helps in sending personalised email messages for having a good connection and better engagement with the potential customers
· As per the studies, email marketing gives 4400% return on investment
· It is the most cost-effective digital marketing service
· Email marketing generates better leads and results in a higher conversion rate.
5 effective Email marketing strategies
As per the studies, Email marketing has beat SEO, social media marketing, PPC, and all the other channels of digital marketing when it comes to cost-effectiveness, audience reach, and revenue generation for the business. Therefore it is very important to develop effective strategies for Email marketing campaigns.
1) Personalize your messages
Personalised Email is created by using audience data to develop a personalised message. For this use the first name of the recipient in the Email subject as well as the Email body. As per the studies, this strategy increases the chances of opening the Email by 47%. It is also advisable to use the real Email signature in the end and gather the information you want to use for your business. The best way to collect the needed information is by sending the form via Email and request the recipient to fill up the same.
2) Segment your Email list
Use CRM software to segment your Email list as per the consumer’s demographic, requirements, preferences, and expectations. Based on this data create Email marketing message. As per the studies, this strategy increases the CTR for Email by 38% when an Email marketing campaign is run as per the segmentation.
3) Send Emails accessed by mobile devices
Today 60% of people open Emails using their mobile devices. Therefore it is important that your Email marketing campaigns should be optimised for mobile. As per the studies revenue generated by accessing email on mobile devices is four times higher than the desktop. To optimise Emails for mobile devices follow these three tips.
- Use responsive Email design
- Keep subject line crisp yet meaningful
- Make CTA bold, big and easy to click
4) Test Email templates
When we do testing of email templates, it helps in improving the performance of Email marketing campaigns. It is advisable to do an A/B test to check Email campaigns. Check the length of the Email message, font, text, and font size used. Also, check the address you write under ‘From’ as an Email sender.
5) Automation of Email Campaigns
Use trigger Email for this purpose. The trigger Emails are sent to the audience as per their behaviour. This is also used for sending promotional offers and wishing your customers on their special days like birthday and anniversary to establish fruitful relations. As per the studies, triggered Emails can generate 18 times more profit and 4 times more revenues for the business.
If you want to give an edge to your email marketing campaigns then you can always hire professional help from Email marketing services providers. At Whisskers we do it for you. Contact us to know more about our services.