Website maintenance evaluates the performance of a website to check its content, loading speed, security updates, algorithm updates, website engagement, and ability to grow the traffic over a website. It is very important to do periodical maintenance of a business website to gather new, retain your old customers, and strike positive customer engagement. This help in improving website ranking and reinforce SEO activities.
The website is developed after dedicating a good amount of time to developing its content, visuals, layout, and theme to show your business in its best way. The job does not end here, it is important to check the traffic growth, functionalities, and technical aspects of a website from time to time to maintain a good website.
The industry domain and size of the business is immaterial when it comes to looking after the performance of a website. If you think that your website is unable to grow traffic, strike a good engagement rate with the customers and taking a lot of time for loading then you are on the right page. In this article, you will learn need importance, and advantages of website maintenance.
Website maintenance services
The maintenance of a website is not an annual task but it is advisable to check your website quarterly or on a monthly if possible. These regular check-ups of a website help in fixing the loopholes in time for the smooth functioning of a website. The web development company in Dubai provides a complete suite of web maintenance services as given below.
1) Update CMS: In this fast-paced digital world, it is important to upgrade the website software from time to time. The updating of the content management system involves the maintenance of CMS platforms like Joomla, WordPress, Magneto, and Drupal, etc.
2) Content up-gradation: It is really important to have precise, meaningful, and relevant content over a website to hold the visitors for a longer time. Therefore, the web development companies help their clients in updating the website content, visuals, blogs, products/services webpages, to name a few.
3) Backup & restore: The websites are always prone to malicious activities like hacking and virus. Despite security upgrades, websites hackers damage a website. To save your website from such activities the web maintenance services maintain the backup of your website in offline mode so that all the information can be restored back in case of loss of data.
4) Website launch support: A majority of the web development companies provide support services after the launch of a website developed by them. They keep a check on website performance to fix the technical and non-technical issues in time for the smooth running of a website.
5) Website hosting support: In this the website hosting problem is fixed by changing the website server that has zero loading time.
6) Feature updates: The website that gives a smooth user experience always gather heavy traffic. For smooth UI/UX, it is important to add new functional features to a website. After a website audit, such requirements are addressed by adding new features on a current website.
7) Customised packages: The website maintenance packages are often customised as per the client’s budget and website requirements. These packages can range from annual, half-yearly, quarterly to monthly basis.
Importance of website maintenance
The first interaction with the customer takes place via a business website. Many businesses failed in gathering good traffic due to their poor websites. Website maintenance is important not only to sustain the good performance of a website but also to grow business.
1) Website ranking: It is very important to post the content on a website that is relevant to the search queries. For this, it is essential to have an SEO friendly website and keep updating keywords, onsite blogs, articles, news, etc. All these activities help in improving google ranking of a website and that helps in gathering heavy traffic over a website. More is the traffic; more is the conversion. Maintaining a website regularly helps in achieving all of it.
Smooth user experience: Websites having smooth user experience strike good engagement with the website visitors. A comfortable virtual tour of a website to learn more about the brand/products/services helps in increasing conversion rate through fruitful engagement. The web development company in Dubai looks after updating features over a website for a smooth user experience.
Secured browsing: The right to privacy is the most important aspect of the digital world. No customer will accept that his personal information like contact information or transactional details is hacked by a third party. Maintaining a website keeps a check on security measures present on a website. If anything is lacking it is updated to give a safe browsing experience to the customers and save valuable data from hackers.