The first interaction that takes place between the business and the customers is through the company’s website. As per the studies, 95% of the customer’s get their first impression via website design that is why a majority of the companies are investing in website design services to re-valuate their web designs. A user-friendly and attractive website sells more product and services and enhances business growth and ROI.
Why invest in professional web design services?
Professional web design services provide various web design options that are professional styles, secured, customised, responsive and optimised for search engine optimisation. The web design services help all kinds of business in making their website design appealing and user friendly in the following five steps.
- Website appearance: The appearance of a website conveys more about the company through its design elements, multi-media, and images than the words by mouth. An attractive and appealing web designs play a huge role in creating a positive impression among the customers and boost the conversion rate.
- Navigation: Navigation helps the visitors to find what they want to see on the website. It links every page that a visitor views while visiting a website that helps the visitor to go back to any page they visited earlier.
- Customer engagement: It is very crucial to hold the attention of the visitors on a website to convert them into potential customers. The user-friendly and eye-catchy web designs help visitors to focus better on the brand, products, and services while visiting a website. The modern web designs include various elements like demo videos, downloadable content, infographics, etc. to hold the attention of the visitors.
- Direction: Direction refers to guiding the visitors to proceed on the webpages. Generally, it is done through vertical scrolling because it is easy, spontaneous, and suitable for all kinds of electronic gadgets screens.
- Action: Modern web designs include CTA or call-to-action feature to encourage visitors to take action on a website that a company wants. The CTA guides visitors by telling them what they should do next to become a potential customer. As per the studies, CTAs increases conversions dramatically in every digital business model. CTAs can be done through form fields, text links, buttons, and image links.
Types of Website Design Services
The digital marketing agencies offer the following web design services that are suitable for all kinds of industries and company’s sizes.
- Dynamic Web Design Services: Dynamic website design is suitable for companies selling their products across the globe and collecting payment in multiple currencies. The dynamic website gives a platform to operate a digital shop with a display of a wide product range. This type of web design includes outstanding layout, templates, user-friendly integration, colourful display of the content, and unique functional features to make a website highly compatible.
- Responsive Web Design Services: Responsive website design makes the website convenient for any screen size so that a website can be accessed using mobile devices, tablets, and iPhones.
- Static Web Design Services: This is the most suitable web design services for small business having a limited budget. This type of web design includes consistent layout throughout the site so that the website can be managed easily and becomes cost-effective.
- Ecommerce Web Design Services: It is suitable for doing online business. The eCommerce website usually has a large number of webpages to display an array of product range and services.
- Custom Web Design Services: Every businessman looks for higher ROI while giving online presence to their business. Since every business has different needs therefore a company can have customised the web design that can include modern design features like customer care chat, informatic content, easy contact option through form submission or call option, user-friendly integration of website, and various other functions to stay ahead in the business.
- Mobile Website Design Services: With the growing number of mobile users, it is highly advisable to invest in mobile web design services so that customers can access the website at any time without using laptops.
Website Re-Design Services: If you feel that your website is not mobile-friendly, display of content is outdated, products and services have changed, the website is not secure, and the website is taking more loading time, then it’s a high time that you need a website re-designing service. The professional web design services give a complete makeover to the existing website by adding unique functionality features, layout, themes, outstanding designs, user-friendly integration, gadgets friendly accessibility, and complete optimization of the website.