LinkedIn is a professional networking site where one can get connected with working professionals as well as college students based on their industry, job profile, skills, interests, and area of expertise. LinkedIn is proving to be the best platform to do B2B and B2C marketing of the brands, products and services nowadays.
Initially, LinkedIn was limited to networking with professionals and students but today it has expanded to posting blogs/articles and running various types of ad campaigns by using LinkedIn ads management.
Benefits of using LinkedIn ads management
Running ad campaigns on LinkedIn is a bit different from the other social media sites. On LinkedIn users share their job profile, company’s name, work experience, area of expertise, qualification details and testimonials from colleagues and employers. This serves as the best tool to do target-oriented marketing of a brand, products and services. Some of the major benefits of advertising on LinkedIn is given below.
1) Better targeting: On LinkedIn marketers can use filters to reach out to their targeted audience based on their demographics, location, company, job profile, education, industry, and area of interest. They can even select the groups who can become potential buyers in future as a new audience for the brand promotion.
2) Huge base of working professionals: LinkedIn has 500 million active working professionals. This itself is a huge pool of audience for any business to promote and get a positive responses from the users who want to know more about your business.
3) Various ad formats: LinkedIn allows text, image, and video ad formats to spread brand awareness among the targeted audience.
4) Business expansion: LinkedIn is known as a professional networking site. That’s why companies can hire new employees, make new business partners by running various virtual meets, events, and conferences for the same.
As per the survey 75% of the people today use social media sites to learn more about the products/services before buying them. Influence the buying decisions of your targeted audience using LinkedIn ads management services provided by us.
How to run advertising campaigns on LinkedIn?
On LinkedIn, users provide an ample amount of information that companies can use to develop marketing strategies for the business. Choosing the right audience for the branding is also easy on LinkedIn as it gives an option to select the audience as per their job title, company, industry, age, education, work experience, and location just to name a few.
Apart from all this LinkedIn offers three ad formats that one can choose to promote their brand.
1) Sponsored ads: This type of ad appears in the timeline of the users. The advantage of using this ad format is it helps in increasing website traffic, business leads, and impressions.
2) Text content: Text ads appear on the top, bottom or side of the user’s timeline. The advantage of running text ads is it comes with verities of sizes and ratios to choose from, it captures audience focus in no time, direct users to click on the company’s website.
3) Email marketing: Marketers can now send a personalised message using LinkedIn messenger or directly on the email Ids of the prospective customers. This type of ad format helps companies in sending relevant content to the targeted audience along with sending personalised messages.
How to check the performance of ads on LinkedIn?
LinkedIn provides campaign manager insight to give various information related to ad campaigns like a number of views, impressions, traffic volume, CTR, the lead form opens, CPC, just to name a few. Using this data marketers can analyse the performance of their ad campaigns to improve upon targeting and posting effective content.
Is it advisable to use a LinkedIn ads agency?
Teaming up with the ad agency to run LinkedIn ad campaigns is a good idea if you are new to LinkedIn ads management. The advertising agencies gives the following benefits.
- Professional services by the LinkedIn ad experts for running outstanding ad campaigns.
- Assurance of ad campaigns abiding LinkedIn’s best practices, algorithms, and rules.
- Customised plans to suit every business need and budget caps.
- Sharing reports on time to check the performance of ad campaigns to check loopholes in time.
- Open platform to discuss, share and express concerns regarding the ongoing ad campaigns, marketing strategies, etc with the dedicated LinkedIn ads team.
Contact us to know how we can assist you with LinkedIn advertising.