How local SEO strategy helps your business growth?
Local SEO is a necessity of small size companies and small-scale businesses to build their brand reputation at the regional level. Local SEO services not only help companies to improvise their SERPs in a particular location but also serve as a marketing strategy to promote their brand, products and services at the regional level.
An effective local SEO strategy helps companies in generating more traffic on their websites, leads and conversions since it matches with the local customer queries and requirements. This also helps small scale businesses to compete against bigger national brands having unlimited funds to spend on their brand promotion activities.
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As per the studies, 35% of the search engine traffic is local therefore it is really essential to follow the 8 local SEO tips described below for remarkable business growth.
- Open Google my business account: It is important for every company to optimise its business profile on Google to improvise google ranking and enhance brand visibility in Google search engine. All of this possible only if a company creates a Google my business account. This is a simple process, just provide all the required information like company’s logo, working hours, list of products and services, relevant images, payment methods, contact information etc. to create company’s business profile. This will appear in Google search local results, google maps, and Google search knowledge panel.
- Gather reviews from happy customers: As per the studies, 85% of the customers trust online reviews before buying any products or services. Therefore, it is essential for all the companies to ask their customers for reviews after purchasing of the products and services. For these emails or SMS can be sent to customers post-purchase. It is also important for companies to respond to their existing reviews by thanking customers and looking after their complaints on regular basis.
- Develop content based on current stories and local events: To optimise local SEO, it is advisable to write blogs based on local events, news, and activities. Also, develop webpages separate for each location if the company is operating at multiple locations with hyperlocal content about the events and news.
- Research local keywords: The keywords that are used in SEO should have relevance with the local customer queries. Google ‘Keyword Planner’ help in filtering the keywords based on the locations to find the local keywords.
- Create location-specific pages on the website: When the company is operating at multiple locations it is must create location-specific pages on the website to provide basic information like working hours, contact information, google maps, testimonials, promotional activities, etc. Create unique content for each location page focusing on the local customers and give relevant information.
- Register the company’s name in online business directories: Online business directories display the company’s contact information, business description, and backlinks to the company’s website that eventually enhances local SEO.
- Create high-quality backlinks: Creating high-quality backlinks is the most important local SEO strategy for generating organic traffic on the website. For this, it is advisable to develop a good quality and unique content on the company’s website and create backlinks on highly reputed websites to direct the visitors on the company’s website.
- Develop individual webpages for each product and services: Enlisting all the products and services information at one page not only makes webpage look messy but also lowers the google ranking. Therefore, it is advisable to develop an individual webpage to describe each product or service that the company is offering so that Google search engine can mark the company’s brand as an authority and give high ranking.
Conclusion: Google keeps on changing its algorithms related to SERPs and SEOs. The local SEO tips are given above not only will help in flourishing the business in specific locations but also implementing the changes happening in Google algorithms to optimise local SEO and enhance brand visibility.