Lead generation is very important to grow businesses over a period of time. Every marketer focuses on lead generation to enhance brand awareness, bringing prospects from the marketing funnel into the sales pipeline to convert them into potential customers. If done in the right way the lead generation process starts to show its results within 3 months. The lead generation companies in Dubai develop lead generation strategies and action plans to increase the volume of leads for the business as well as build stronger ties with loyal customers. In this blog, you will learn everything about basic strategies used for generating leads for the business.
Lead Generation Strategy
A lead generation strategy is all about tapping interested prospects by using various tactics and change them into leads for a business. A lead acts as a potential buyer who may take interest in the products/services offered by the brand. The marketers can judge this by the actions taken place on the website like filling customer forms, watching a demo, downloading brochures, chatbox conversations, just to name a few. The lead generation strategies have four elements as described below.
1) Capture lead: This is one of the important tasks that focus on collecting information about the lead e.g., name, contact number, email id, birthday/anniversary dates, residential address, and etc.
2) Attract lead: In this tactic are used to attract the leads by giving special offers, discounts, freebies, and etc.
3) Lead evaluation: In this, the information collected from the leads are evaluated to judge their likeliness to do the purchasing
4) Divide leads: In these leads are divided into separate groups based on their demographics, buying habits, requirements, the intent behind a purchase, and expectations.
In the following section, you will learn the basic lead generation strategies.
1) Develop excellent content: The majority of the time people put search queries in the search engine while finding the information about the product/service/brand. The search engine then shows the results relevant to search queries by displaying a list of websites. This is how a website gets visitors or traffic on it. To increase this volume of visitors over a website it is essential to do keyword research and strategically use high ranking keywords in the content. This content can be developed for onsite/offsite blogs, social media pages, backlinks, and web pages. The content should give valuable information to the visitors about the products/services being offered by the brand then only the visitors will show interest in the brand and become leads for the business.
2. Placing of CTA: CTA or call to action are the buttons placed strategically by the lead generation companies over the website. CTA influences visitors through its appealing visuals/texts and forces them to click on it to go on the landing pages. Marketers pay special attention to CTAs because to make them work it is really important to develop and place them on the web pages to attract visitors and convert them into potential buyers or leads.
3. Landing Pages: When website visitors click on the ‘call to action button they are directed to a landing page. This landing page should be developed in such a way that can engage the visitors. The landing pages should contain various key elements like details of an offer, eye-catchy visuals to display the offer, or a simple form to collect visitor’s information. The lead generation in Dubai emphasizes developing good landing pages to hold the visitors for a longer time on a website and convert them into business leads.
4. Develop On-site/Off-site blogs: One of the important tasks of the lead generation services is to develop on-site or off-site blogs for the brand and post them regularly. It also involves promoting these blogs via building backlinks, using social media, or adding URLs of the blogs to email signatures of the employees, etc. This helps in generating thick traffic over a website and after all more traffic means more leads for the business.
5. Brand Endorsement via social media: Social media sites like Twitter, Facebook, Instagram, LinkedIn, are becoming key sources of doing digital marketing. Customers across the world discuss and share the information related to the brands/products/services through their own experience. Therefore it is important to make sure that your brand should become a part of such interactions taking place on these sites. Lead generation companies in Dubai knows how, where, and when to post the content on the social media pages of the brand to increase brand followers and make them potential business leads.
If you are looking for a company in Dubai that can provide lead generation services then you are on the right page. To know how Whisskers can help in generating leads for your business simply ‘click here.’