Influencer marketing agency connects social media influencers with brands to promote their products and services among the audience. Influencer marketing is growing so fast that today majority of the companies are spreading brand awareness through it. Marketers are aware of the impact and influence of this digital marketing channel and that’s why today even small businesses are also trying to use this platform to promote their brands.
As per the statistics, 70% of the small business companies having a hundred plus employees have already begun collaborating with influencers for doing their brand promotion among the targeted audiences. Still, there is a barrier that stops small companies to think about influencer marketing. They think that only big enterprises or giant firms can afford this exclusive service. But this article will break this psychological barrier for small business owners and show how they can also use influencer marketing services to build their brand.
Four tips to use influencer marketing
As per the recent market survey, influencer marketing campaigns have become more budget-friendly than before. In fact, 60% of the influencers are keen to collab with the brands at below normal rates. Given below are the four most economical ways of using this service to promote brand campaigns.
1. Collab with Niche Influencers: Such types of influencers have limited followers who take their words as the ultimate truth before buying any products/services. These influencers do not really collab with the brands for money but to add value and credibility in their personal branding. The content designed and developed by them has a high engagement rate with their followers. So it is a nice idea for small business owners to find niche influencers who have expertise in that particular industry, have thorough product knowledge, understand the targeted audience, and build an opinion.
Influencer marketing agency helps in finding the best match for this purpose. So a little investment at this stage can really help in increasing lead generation and ROI for the business in the long run. To know about how lead generation boost conversion rate click here. A small investment at this stage can save you megabucks in the long term.
2. Collab through the product: The main aim of influencer marketing is to form a strong relationship with the customers and influencers. There are digital content creators who love to make campaigns for their favourite with full freedom. They do more than what they are asked for at times. They share their experiences and give suggestions during the product development stage. This process helps them in showing their authority and expertise in the particular domain to give better value, style, and voice to that brand. Small businesses also work as a win-win situation as nothing best than co-creating the product by roping in the influencers and earning their loyalty towards the brand. In return, influencers bring the audience who can likely buy the product and help in increasing the conversion rate for the businesses.
3. Ask for reviews: When an influencer give reviews about a product/service it works wonder for marketing a brand. Although it is advisable to post the reviews of loyal customers on social media pages and websites as 90% of the people still trust the reviews of verified buyers. Sometimes the negative reviews given by the customers impacts business. Therefore, solving customer problems and removing negative reviews is very important.
A good collab with the influencers who really love your brand/products/services to gain genuine reviews and you never know if they promote the brand for free of cost. Encourage these content creators to give their reviews in text, video, image, and audio formats to influence the audiences.
4. Long-Term partnership: Many brands invest in long-term partnerships with the same set of influencers to maintain the consistency of brand promotion campaigns. These content creators act like brand ambassadors and create excellent quality brand campaigns. It is advisable for the small business owners can collab with multiple influencers since they will be bringing various audiences with them for the brand.
As per the study, 75% of the marketers are already working with long term partnership programs. This helps companies to do better negotiate with the influencers to work on a lower rate but with a steady income.
Conclusion:
The collaboration between Influencer marketing and small businesses is always a win-win deal. Using these four tips and hiring an influencer marketing agency to tip up with the right influencers, a small business can earn profits and grow into a big enterprise.