As they say, ‘the first impression is the last impression’, holds so true for web design that as per the studies 95% of the first impressions are formed through website designs. There are various factors that help in forming the first impressions like website speed, quality of images & visuals, ability to view the full web page on mobile screen or other gadgets to name the few. Web design plays a crucial role in engaging the visitors on the website and make them buy products or services that the brand has to offer. This is the reason that nowadays companies are spending heavily on website design to encash the virtual presence by making impressive, responsive, attractive and user-friendly websites.
Importance of Web Design for Sales
The first interaction that takes place between the brand and the audience is through the website. Therefore, a company can increase sales with web design having a clean layout, appealing visuals, and good navigation. To understand this more clearly read the statistics given below.
– 75% of the opinions regarding website credibility is formed through web design
The visitors judge the credibility of the website through its web design. It is really important to revamping the website on regular basis to keep the web design updated. An updated, modern, clean, and appealing web design engages the visitors that increase sales and revenues.
– 89% of the audience buy from the competitor after facing poor user experience
A website with poor usability and functionality fails to impress the visitors who end up buying products and services from the competitor brands. An appealing web design engages visitors and improvises sales and business growth.
– 38% of the audience skips browsing unattractive websites
The modern and visually appealing web designs attract visitors and turn them into potential buyers. This increases sales multiple times and so are the revenues.
5 Ways to Increase Sales Through Web Design
After understanding the importance of web design for increasing sales, its time to learn the ways of improving web designs to increase conversions.
- Responsive Web Design: As per the statistics, 37% of the customers buy products or services through their mobile phones. Therefore, it is necessary to have a website accessible by all kinds of electronic gadgets. Responsive website design makes the website fit into any screen size so that it can be accessed easily using mobile devices, tablets, and iPhone.
- Create Outstanding CTAs: Modern web designs include CTA or call-to-action feature to encourage the visitors to take action on a website like filling the form, sign in for free trials, downloading brochures, etc. CTAs can be done through form fields, text links, buttons, and image links.
- Use of HD images and videos: The appearance of a website speaks volumes about the company through its design elements and multi-media. High-quality images, videos, and graphics hold the attention of the visitors for a longer duration. It is also advisable to use images and videos that are custom made instead of free images available on various websites to give the personal touch to the website design.
- Navigation: Navigation helps the visitors to find what they want to see on the website. It links every page that a visitor views and also help them to go back to any page they visited earlier. It is advisable to use broad categories and organise subcategories to help the visitors in finding products and services that they can buy.
- Speed: Every year revenue loss of $2.6 bn takes place because of slow loading websites. This is a fast age and a company with a slow loading website definitely suffers from loss of sales and revenues. The modern wen design not only give a competitive appearance and increase its functionality but it also reduces the loading speed of a website.