When it comes to thinking about optimising the conversion rate, the first thought that comes to mind is the time and painstaking efforts required to plan and implement the CRO strategies. But the fact is if the existing conversion rate increase by merely 2%, it affects the sales revenue generated every month by multiple folds.
If you have an E-commerce business and want to know everything about conversion rate optimisation, then you are on the right page. In this blog, you will read 9 simple tips to increase the existing conversion rate of your business.
How to calculate the conversion rate?
First thing first, check your existing conversion rate by using this formula.
For example, if 100 people visited a website and have 20 sales then the conversion rate will be calculated as 20 ÷ 100 × 100, that is 20%.
1. Use Google Analytics to Check & Improve the Top-Rated Product Pages
Take the help of Google analytics to know the product pages that receive high traffic volume and have low bounce rates. These pages show the large number of visitors coming on these webpages to get more product information and also to check other pages on your business website.
Once you list out the high performing webpages of your website, you can improve the content by searching high ranking keywords to match with users queries. You can also use these keywords in Off-page blogs to tap the customers lying at the bottom of the sales funnel to visit the product page on your website This technique helps in gathering thick traffic on your website and optimise the conversion rate.
2. A/B Test Your CTA Positioning
It is very important to add CTA on your product pages in a way that visitors will be compelled to take action either by purchasing the product or putting it in the shopping cart. A/B testing helps in the strategic placement of the CTA button on the webpage to optimise the conversion rate.
3. Think like a customer mind
It is advisable to revamp the content of your business website regularly and before developing the new content just think like a customer who visits your website. Think about all the aspects that can force the visitors to get engaged with your website like clean and clear product images, customer reviews, attractive infographics, a demo video, and amazing navigation. This helps in increasing website engagement with the customers and hence conversion rate optimisation.
4. Optimize Product Pages & Structure
Being an eCommerce company, it is the basic requirement to have nicely structured product pages. Divide the product range into broad categories and subsequent subcategories to help the visitors to narrow their search for a product. For every product give crisp yet meaningful information, multiple product images, product title and reviews. Choose an attractive colour theme for the website, fonts, font sizes, and responsive design so that the webpages can easily fit into any screen size. Strategically place the CTA button and give an easy checkout experience to the visitors after purchase. This helps in optimising the product pages to increase the conversion rate.
5. Use Google Search Console
Use the Google search console to improve the search functionality of your website. This tool helps in knowing the products that are searched maximum by the customers and the keywords used for the same. This also helps in collecting quality keywords that can be used in blogs and webpage content to gather thick traffic over the website.
6. Add as many FAQs as you can
The more are the FAQs on your website better the informed your consumers will be. It is advisable to add as many questions as you can on your FAQs page. Here also think like a customer to know their search intent & queries and add them into your question bank.
7. Utilise Heat Mapping
Use heat mapping tools to check visitor’s interaction to know key areas of your website generating nice engagement. The heat mapping also helps in checking landing pages, navigation, and placement of the CTA button to make further improvements on your website to convert visitors into buyers.
8. Add Product Videos
There is no doubt that good audio-visual content grabs maximum visitors. Therefore, it is good to make short product videos and add them to your product pages. These videos will automatically solve customer queries regarding the product and build trust in them to buy the products.
9. Easy Checkout Option
Make a checkout page on your website with minimum navigation and distractions to help your customers focus entirely on the purchasing process. This helps in reducing the bounce rate and abandoned shopping carts.
If you are finding it difficult to implement all these steps by yourself, then contact us and we will give you the best conversion rate optimisation services.