In this digital era, traditional ways of advertising have taken a back seat and with time its effectiveness has also gone down. Every day marketers are finding new ways of advertising to make the brands stay at the top. With the rise in a number of internet connections and internet users, digital marketing has become crucial and important for all kinds of industries and companies to increase their brand visibility.
Every day millions of people join some or other social media platform and search their queries on the internet. Having such a large audience is not less than a jackpot for marketers.
There are various modes and channels of digital advertising but display advertising has revolutionized digital marketing and it has gain immense popularity over the period of time for being the most economical and effective way of advertising.
What Is Display Advertising?
Display advertising is one of the ways of digital marketing that attract the right audience on the company’s website by running eye-catchy and effective display ads on various digital channels like social media platforms, apps, video channels and etc.
The advertiser pays a small amount of fee for online display advertising whenever someone clicks on the ad. Display advertising brings huge traffic on the company’s website which increases conversion rate and this ultimately help in achieving business goals.
This is the reason that today all major and upcoming brands are taking the help of display advertising services for building the brand, acquiring new customers, spread brand awareness and optimize the conversion rate. With time display advertising has shown that it has better reach among targeted audience and market size as compared to other modes of digital adverting.
Display advertising always has crisp and relevant content to match with the consumer’s queries and that is why it is proving to be the most effective way of spreading brand awareness among the targeted audience without interrupting them through traditional advertisements.
How display advertising is an effective mode of digital marketing?
Display advertising helps marketers to choose demography, geographical region, time slots, and choice of the digital channel to launch effective display ads to attract maximum targeted audience.
Today 95% of the people make online searches before buying any products or services, therefore, it has become essential for all kinds of industries and company sizes to invest in display advertising services to target broad audience for better ROI and conversions. Display advertising is effective in many ways as described below.
- Targeting: Effective display ads affects audience at every stage of the sales funnel right from introducing the brand to converting them into the brand customers through purchasing of the products and services. As per the studies human beings are blessed with photo memory and they tend to remember the things quickly what they see than reading or hearing a piece of information. Display advertisements with high ranking keywords and high-quality informative content help in educating the audience about the brand and build brand loyalty.
- Wide Range: There are various types of online display ads right from the banner, audio, video, to interstitial and etc that one can choose suitable to their business needs.
- Gadget friendly: Display advertising can run on all kinds of electronic gadgets like tablets, smartphones, laptops, etc. Nowadays people mostly spend their time on smartphones for searching for products and services. In such a scenario, display advertisements help in gaining the attraction of a broad audience through good visuals, high-quality images, and informative texts. This is the reason that search engines have started giving more importance to the webpages having good images and visuals than the simple plain texts.
- Repetition for retargeting: Display ads can be customised to target a particular section of the audience using cookies to remember the user’s data. Display advertising services offer personalised and retargeted displays where the consumers end up seeing the same ads once they engage with them. This help in building brand awareness among the new customers and also bringing back old customers through repetitive display ads. As per the studies, retargeted customers are 70% more likely to purchase the products and services that are being offered by the brand.
- Optimise conversion rates: Display ads can be customised for strategic targeting and its effectiveness can be evaluated through measuring CTR, impressions, clicks, and ads reach. This help in improvising the existing ad campaigns to generate more traffic which ultimately increases the conversion rate.