More than 3 billion people are active users of various social media sites. These users share their billions of moments on social media with a special intent and context.
Today the purpose of social media has evolved from merely sharing pictures and posts to using the same as a way for creating awareness about the brands/products/services among the mass audiences. Social media marketing has come up as one of the fastest and most economical mediums of doing brand promotion on digital platforms. By broadcasting the content on these social media sites businesses are gaining good followership, website traffic, and better lead generation. This in return helps in enhancing ROI for businesses of all sizes and industries.
Social media marketing services are not just about posting content on social media but analysing the market, competitors, audiences, and then formulating robust SMM strategies to help businesses in achieving their goals. SMM is not only for big enterprises but it is advisable to hire a social media marketing agency for small businesses to make their business a hit.
The top five reasons of how SMM can help in growing all kinds of businesses are given below.
Reasons for using social media marketing
1. Increase audience size:
A business does not grow overnight. It is a constant process of retaining the old customers and making new ones. SMM opens a gateway for using various tools and strategies to make the audience interact with the brand, find new audiences, and form a strong connection between the brand and its audiences. For example, posting an interesting reel on Instagram can attract a good number of users who are interested in learning more about the products/services/brands.
2. Fruitful Customers Connect:
A business can not mark its strong presence on social media without establishing a strong connection with its potential customers. It is important to engage the audience on social media sites by replying to their comments, queries, and reviews. It is advisable to develop content in various formats and organise quizzes, contests or give away events regularly. This will help in connecting new audiences with the brand and their participation in such events will further send the message that their opinions are valued by the company. It is advisable to share business, its vision, purpose, and ideas with social media users. This will help in finding like-minded people who can become loyal customers for the brand.
3. Better Leads & Conversions:
Drawing customers’ attention through Twitter ads, Facebook, LinkedIn, YouTube, and Instagram, is a great way of generating leads for the business. Companies can bring organic traffic or make payments to promote their ads on these platforms to increase their conversion rate.
Social media offers all types of ad formats right from image, text, video, illustration, to banners that can be used to generate better leads and add potential customers to the sales funnel.
Social media marketing services use tools and software to check the performance of running ad campaigns. Also, these sites provide a good database that can be used to analyse and develop better SMM strategies to fill the gap if any. This platform increases brand visibility at a mass scale hence company enjoy better conversions.
4. To track Competitors:
Social media sites open the door to check all the activities that your competitors are doing to promote their brands. Marketers can keep a close eye and check their performances too to improvise their own strategies. This help in increasing brand visibility, fetching a good volume of brand followers, and increasing conversions. Tracking competitors’ activities help in learning new things that you may not be doing. For example, if the competitors are using paid ads to promote their brand among mass audiences, then you can try doing that too.
5. Budget-friendly:
Social media marketing is the most budget-friendly option for all sizes of companies and industries. Creating a social media profile is always free and so is running ad campaigns. If companies can afford it, they can even opt for paid ads to gain a good volume of followers in a short time. One of the biggest advantages of these sites are, they provide real-time data that can be used to analyse and rectify the mistakes that marketers may be doing while running ad campaigns.