What other SEO activities are complementary to Technical SEO?

SEO audit Like before all SEO activities, an SEO Audit is also necessary prior to any Technical SEO activities to understand the site performance and web page issues. If any issues are detected during SEO audit, a detailed page by page technical analysis will reveal the issues and accordingly steps can be taken to correct them. On – page SEO Like stated before, On – page SEO is highly related to Technical SEO in that both work towards improving the page’s crawlability and hence it makes sense to do them both together for each page.

Do I need a Technical SEO if I have a small basic website?

Any website that intends to get traffic and rank high on searches will need SEO activities including Technical SEO. Being a small website also means you may not have sufficiently high domain authority and hence all activities that can help improve your rankings become all the more important.

My site is already built using WordPress? Do I still need Technical SEO?

Today most websites use WordPress to create and manage their website content. While this helps in managing the website content and avoids basic errors in pages, it does not take care of technical aspects automatically. For example, any website (created using WordPress or not) ultimately needs to be hosted on web servers. If you go for low cost hosting (usually for small businesses not expecting too much traffic), everything will go well until one of the sites gets huge traffic. Then the server will skew its resources and your website’s load speed may get affected. Other Technical SEO aspects like Sitemap, internal links etc. are not automatically created by WordPress. These are unique to each website and hence need to be done by the website owners themselves. Thus, even if your website is created using WordPress, it still needs Technical SEO to take care of many such technical aspects.

Technical SEO Services - Whisskers Marketing

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[ct_heading font_weight=”” font_style=”” description=”Technical SEO or Technical Search Engine Optimization is the optimization of the technical aspects of your website to increase SEO. These include factors such as page loading times and how easy a site is to crawl. It is the foundation upon which any successful SEO strategy is built.
If you have issues with any technical SEO aspects, even if your site content is valuable, likely, it will rank low in the search engines. As a result, it’s crucial that you spend some time optimizing your website’s technical SEO.

Various important elements of technical SEO optimization include:

HTTP status codes
Indexation and crawling websites by crawlers
XML Sitemaps
Page Speed
Orphan Pages
Duplicate content
Keyword usage and
URL Structure
Mobile Optimization

Search engines give extra brownie points to websites that load quickly. This shows a better and higher site quality, and such sites move quickly in the rankings.” margin_bottom=”23″]

[ct_heading text=”There are three main objectives of Technical SEO” tag=”h2″ font_weight=”” font_style=”” divider=”style1″ description=”

An ideal site load time should be less than 2 to 3 seconds.
According to a Google Industry Mobile Speed report, a page load time on a mobile device of even ten seconds increases the bounce rate by 123%.
According to an experiment by tech agency Portant, conversion rates on a website drop by 4.42% with each second of load time that goes by, between zero and five seconds.

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[ct_heading text=”Benefits of Technical SEO” tag=”h2″ font_weight=”” font_style=”” text_color=”#000000″ description=”

Increase reach across all channels

Technical SEO techniques improve your website’s ranking for specific search terms. It thereby enables you to drive more traffic to your landing pages. Once your website has a clear structure, search engines like Google can index and show content efficiently, enhancing organic results.

Increase Search Engine Ranking

If your website’s pages can be crawled, indexed, and rendered correctly by search engines, it increases your search engine ranking chances. Technical SEO is important here as it helps you build a website that search engines can easily understand.

Position-Zero Search Results

P0 or Position Zero, or a featured snippet, is the first search result on Google that you can see above organic SEO listings. P0 directly answers searchers’ questions without the need to click the search result link. Technical SEO helps improve these results.

Improves page speed

Page speed data lets you know how your site will perform with search engines. If you want to bag a place on the first page of Google, your page load speed should compete with the loading time of the top ten organic page results. Technical SEO techniques help optimize page speed by optimizing site code, using smaller images, and allowing for compression.

Improves mobile site experience

Your website needs to offer a rich user experience on smartphones and tablets and should load fast on mobile devices. Only then will the visitors likely click on it, reducing your site’s bounce rate. Technical SEO ensures your website is lean and loads fast on mobile devices as well.” description_color=”#000000″]

[ct_heading text=”Our Approach to the Technical SEO Process” font_weight=”” font_style=”” subtitle=”At Whisskers our SEO team has worked with plethora of clients like corporates, SMEs, niche B2B businesses and many others and hence are well versed with the nuances of different websites and how to optimize them.” margin_bottom=”24″]

We understand that navigating the complex requirements and processes of technical optimization SEO requires comprehensive research and time investment.

Hence, our technical SEO consultants have devised robust strategies to handle the process. Our Technical SEO optimization team conducts the following processes:

Running a crawl error report
Implementing Secure Sockets Layer (SSL)
Auditing preferred domain
Increasing site speed
Eliminating duplicate content
Checking HTTPS status codes
Performing a Google site search
Checking broken links
Improving metadata
Creating an XML sitemap
Optimizing a website for mobile
Auditing redirects

OUR SUCCESS STORIES

[ct_counter icon_list=”fontawesome5″ icon_fontawesome5=”fac fac-user” icon_weight=”icon-fal” title=”Clients in 15 countries across 3 continents” digit=”100″ suffix=”+”]

[ct_counter icon_list=”fontawesome5″ icon_fontawesome5=”fac fac-chart-line” icon_weight=”icon-fal” title=”Increase in Traffic through SEO” digit=”3000″ suffix=”%”]

[ct_counter icon_list=”fontawesome5″ icon_fontawesome5=”fac fac-medal” icon_weight=”icon-fal” title=”Ranking for our Clients month on month” digit=”1″]

[ct_counter icon_list=”fontawesome5″ icon_fontawesome5=”fac fac-upload” icon_weight=”icon-fal” title=”Revenue increase for client after SEO” digit=”300″ suffix=”%”]

[ct_heading text=”THE WHISSKERS ADVANTAGE” tag=”h2″ font_weight=”” font_style=”” text_color=”#ffffff” description=”Whisskers Digital Marketing Agency uses proper Technical SEO techniques and practices to ensure your website is compatible with search engine guidelines. In this way, search engines can properly crawl and index your website without any issues.
Our SEO team conducts a comprehensive technical SEO audit to assess your website’s current SEO. We analyze and determine which aspects of your website need improvement for a seamless online customer experience.” description_color=”#ffffff” margin_bottom=”23″]

FAQs

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