Do you know 95% of consumers read online reviews before buying any products/services?
In fact, 3.5 billion searches are made every day on Google. That’s why if you own a small business and want to increase its visibility then search engine optimisation is the key to increase potential leads for the business and earn better revenues.
There are more than 250 ranking factors that Google consider before showing the website on the first page of the search engine results. Therefore, at Whisskers we offer affordable small business SEO packages to help the companies in seeking business growth.
What kind of SEO packages does a small business require?
Before investing in an SEO package, it is better to do an analysis to know the business requirements and goals. Just do the brainstorming
session to know whether you want to spread brand awareness at the local or international level? Who is your targeted audience?
What is your budget cap? Are you getting good traffic over your website?
session to know whether you want to spread brand awareness at the local or international level? Who is your targeted audience?
What is your budget cap? Are you getting good traffic over your website?
The answers to these few questions will give a clear understanding of the business needs and as a small business owner, it will
make it easy for you to explain your business goals and requirements to a marketing agency that you hire for SEO packages.
What is included in the SEO package for small business?
At Whisskers we have experienced SEO experts to provide dedicated SEO services to their clients to make the small business website rank on the first page of Google.
Out of 250 ranking factors given below is the list of four major factors that can improve website ranking.
- Technical SEO: Technical SEO looks after the website performance and its functionalities. Google keep on changing its algorithm every day therefore it is essential to stay updated and make changes in the website to improve its performance. For a healthy website, it is important to have a perfect meta description, page title, XML sitemap, H1 tags, Robots.txt, and rich snippets.
- High-quality backlinks: Creating backlinks of a small business website over other high-quality websites helps in building a brand’s credibility in the digital market. Google loves such authoritative backlinks and gives higher rankings to such business websites.
- Excellent content quality: For small business websites it is crucial to have excellent quality content on their web pages to spread information about their brand, products and services. Websites with low-quality content always struggle to find relevancy with the keywords and end up with low website ranking. The SEO team at marketing agencies develop high-quality content is by doing thorough keyword research and perform competitor’s analysis. This helps them in writing meaningful and strategically using high ranking keywords in it.
- Smooth user experience: It is essential for all kinds of business websites to have a smooth user experience. Google does not show websites that have difficult navigation and poor user experience. A smooth UX helps in converting website visitors into potential customers. The SEO professionals at marketing agencies make sure that a small business website should have smooth UI/UX, easy navigation, fits in all screen size, and a high engagement rate with the visitors.
- Tailored SEO plans: Every business had its own requirements therefore one SEO plan can not be suitable for every business. SEO is a long-term process and therefore the customised SEO plan is developed after considering business goals, company size, industry domain, and its competitors.
- Keyword research: The keyword is nothing but the search query that the people type in the search engine bar. Our SEO team conducts thorough research of the queries, terms, and phrases that people use to find products/brands/services to help in ranking them in serial order as per the usages. The high-ranking keywords increase the visibility of the content and hence the brand to gather good traffic over the website.
- Optimisation of a website:With the help of excellent quality content and technical SEO a business website is optimised to spread brand awareness and generate more traffic over a website. After all more traffic means more conversion.
- Reporting: By sharing weekly or monthly reports with the client, Whisskers maintains work transparency. These reports show key metrics, On-page/Off-page activities, and their results. Reporting is important to educate the client about the SEO process and timely amend the changes if needed.
Increase in traffic
Clients in 15 countries across 3 continents
Revenue gains for client
Rise in store footfall
FAQ
The cost of SEO packages for small business depends on the project requirement, time and services needed to deliver the expected result. As compared to paid advertisement services, SEO is the most cost-effective way to generate organic traffic over a period of time, increase conversion rate, and enjoy better revenues.
The basic SEO package for small business has technical SEO audit, keyword research, content development, customised SEO strategy, monthly reporting & discussion meetings, title, headlines, and meta tag creation to name a few.
Yes, SEO is more important for small businesses having a limited budget allotment. SEO is a long term process and its results last for a longer time than the paid channels of digital marketing.
