Retaining existing customers is an important business aspect as finding new customers. Customers who are loyal, are more likely to purchase from your business than new ones.
80% of retailers identify email as the top tool for customer retention. The primary purpose behind it is to increase customer engagement and loyalty. A retention email is a targeted email message that your retention team will send to your existing customers. These retention emails help bring your customers back to business.” margin_bottom=”23″]
- Ecommerce businesses
- Social media platforms
- Digital learning providers
- SaaS providers
Advantages of Retention Email Marketing
- Cost-effective strategy
- Speed up Conversions & Sales
- Personalisation & Segmentation
- Improved targeting
- Better Return on Investment
- Better targeting
Customer retention emails have a cost-effective outreach. They even provide personalization options that lead to high engagement. While retaining an existing customer is 5x more cost-effective, it can cost as much as 7x more to acquire new customers.
So, if your marketing team keeps track of customer interest and preferences based on previous purchases, sending relevant retention emails to your customers can speed up your marketing efforts.
Customer retention emails that aim at a new promotion help the customers click on links and follow the call-to-action immediately. This type of retention email marketing is effective in all stages of the buying process. You can use these emails to nurture your customer relationship after transactions. They also encourage future purchases.
With customer retention email marketing, you can personalize your messages. You can segment your marketing list and send appropriate messages to relevant customers. This will help boost customer engagement by sending out relevant content for focused groups of people.
Retention email marketing is perfect for B2B enterprises. This is because they have a small consumer base, and their customers are not avid social media users. Retention emails have become the key to customer engagement, personalization, and localization. You can segment your email lists with different customer retention emails.
Your business may employ various techniques to reduce your customer churn rate. Though some customers will leave despite your best efforts, customer retention emails can decrease the rate. As more customers are retained, the chances of sales increase, thereby increasing profits.
In fact, even a 5% increase in customer retention rates can increase company revenue by more than 25%.
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- Welcome Emails
- Activation Emails
- Order Confirmation Emails
- Testimonial Emails
- Thank You Emails
- Special Occasion Emails
- Promotional Emails
- Sales Notifications
- Reminder Emails
- Customer Satisfaction Surveys
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OUR SUCCESS STORIES
At Whisskers we treat our clients as valuable partners and offer top-quality services to help them achieve accelerated business growth. We have the best talent pool that provides the best digital marketing services and guidance.
Here are the various services that we offer to our clients:
- Customized and professionally designed email templates
- Conversion-oriented personalized email content
- Mass emails or email blasts campaigns
- Analytics and data insights to evaluate email campaign
- Monthly data reports for customer retention performance
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