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In digital marketing one term that is constantly used is conversion rate. In fact, the ultimate goal of digital marketing strategy is to increase or improvise the conversion rate. Higher is the conversion rate better is the health of a business. A brand is not built by lavishly spending on ad campaigns but how much […]

In this digital era, traditional ways of advertising have taken a back seat and with time its effectiveness has also gone down. Every day marketers are finding new ways of advertising to make the brands stay at the top. With the rise in a number of internet connections and internet users, digital marketing has become […]