When it comes to understanding Digital Marketing, there is just as much PPT and Videos can make one learn. To make one understand how it’s really done in the industry, we make the students work on live ad accounts and work on industry tools. This makes learning faster and a lot more relevant.
To understand the dynamic transformation that Digital can bring in a company or industry, it is important to know the impact of Digital Marketing in perspective of business scenario and how companies have adopted, strategized & executed digital strategies; a topic that is most e ectively delivered through case study discussions by our trainers at Whisskers.
Considering the complexity and competitive nature of Search advertising, one can only grasp as much about the mechanism through theoretical learning. SImulation tool helps students to create Online Campaigns and Ads, like in real world, and then run those ads live as well, competing with peers like advertisers do, in the real online advertising world.
At the end of the course, students take a test which includes questions from all the topics covered. The test is quite exhaustive and not only tests their Digital Marketing learning of the course, but also gives a detailed result of which aspects of Digital Marketing do they have a strong hold on, and where do they need to put in more efforts.
|Digital Marketing Landscape|
|Creating Media Plan|
|Social Media Marketing|
|Search Engine Optimization|
Pooja has worked with Google in the past, where she worked with High Net Clients in US, in managing their digital media spends effectively. Pooja has a rich experience of training senior executives from companies like Google, Wipro, Infosys, Genpact, Dell, IBM and many others. She has mentored her students in the past few years to become experts in Digital Marketing in their job and for start-ups as well.
Mukesh Kumar is a pioneer in Online Sales and Operations and has been a part of the Learning & Development team at Google India. During his tenure at Google India, he developed research interest pertaining to online marketing and trained employees on Google Policy, Online Sales and Marketing, Google Analytics and other marketing products. He trained hundreds of Google employees on Digital Marketing and helped them with their Google AdWords and Analytics certification. Currently, he is the Assistant Professor of Communications at IMT-Nagpur.
An Ex-Googler and a passionate Digital Marketer with 11+ years of experience in the field. She has also worked with brands like Search Experts and Expedia Inc with also heading marketing for EduKart. Currently helping businesses sell better and expand their online reach. In her own words, “Google Adwords is simply a part of the professional DNA now, once a Googler, always a Googler”.